PPC Advertising

Welcome to Alpha Click Consulting, your gateway to harnessing the immense power of PPC marketing for your business.

What we do

In today’s digital landscape, where competition is fierce and attention spans are limited, PPC has emerged as a vital tool to drive targeted traffic, boost conversions, and propel your business toward unprecedented success.

PPC, or Pay Per Click, is an advertising model that allows businesses to display their ads on search engines and other online platforms. With PPC, you only pay when a user clicks on your ad, making it a cost-effective and efficient marketing strategy. By bidding on relevant keywords and optimizing your campaigns, PPC ensures your brand reaches the right audience at the right time, increasing your chances of conversion.

Why is PPC crucial for businesses today? Simply put, it offers unparalleled reach and immediate visibility. In an increasingly crowded digital space, organic search results may not provide the immediate exposure needed to stand out. PPC allows you to jumpstart your online presence, bypassing the competition and placing your brand in front of potential customers precisely when they are actively searching for your products or services.

However, achieving success in PPC requires expertise, strategy, and continuous optimization. That’s where Alpha Click Consulting steps in. We are a team of seasoned PPC professionals dedicated to delivering tangible results for your business. Here’s why we are the partner of choice for your PPC marketing needs:

Our team brings a wealth of experience and in-depth knowledge of PPC advertising. We stay abreast of the latest industry trends, algorithms, and best practices to ensure your campaigns are optimized for maximum impact.
We understand that every business is unique, and cookie-cutter strategies won’t yield optimal results. That’s why we tailor our PPC solutions to your specific goals, target audience, and budget. Our personalized approach ensures your campaigns are highly targeted, relevant, and aligned with your business objectives.
We are committed to delivering exceptional ROI. Our data-driven approach involves continuous monitoring, analysis, and optimization of your campaigns. We meticulously track performance metrics, identify areas for improvement, and make data-backed decisions to maximize your results.
We believe in transparency and keeping you well-informed about the progress of your PPC campaigns. You’ll receive detailed reports on key performance indicators, including impressions, clicks, conversions, and cost-per-acquisition. Our team is readily available to discuss insights, answer your questions, and provide recommendations for further enhancements.

PPC Statistics

Pay Per Click (PPC) Effectiveness:

  • On average, businesses make $2 in revenue for every $1 they spend on Google Ads. (Google Economic Impact Report)
  • PPC visitors are 50% more likely to purchase something compared to organic visitors. (Unbounce)
  • PPC advertising can increase brand awareness by up to 80%. (Google)
 

Search Engine Market Share:

  • Google dominates the search engine market, with approximately 92% of the global market share. (StatCounter)
  • Bing holds the second-largest market share, accounting for around 2.5% of the global search market. (StatCounter)
  • Other search engines, including Yahoo, Baidu, and Yandex, make up the remaining market share.
 

Mobile Search and PPC:

  • Over 60% of all online searches are conducted on mobile devices. (Statista)
  • Mobile ads account for approximately 50% of total digital ad spending. (eMarketer)
  • Mobile PPC ads have a 11.6% higher click-through rate (CTR) compared to desktop ads. (WordStream)
 

PPC Performance Metrics:

  • The average click-through rate (CTR) for a PPC ad across all industries is around 2%. (WordStream)
  • The average conversion rate for PPC campaigns is approximately 4.4%. (WordStream)
  • The average cost per click (CPC) in Google Ads across all industries is $2.69. (WordStream)
 

Local Search and PPC:

  • 46% of all Google searches have local intent. (HubSpot)
  • 72% of consumers who perform a local search visit a store within 5 miles. (WordStream)
  • Local PPC ads can increase in-store visits by up to 50%. (Google)
 

Remarketing and PPC:

  • Remarketing campaigns can increase conversion rates by up to 161%. (WordStream)
  • 91% of marketers who have used remarketing found it to be successful. (WordStream)
  • Display remarketing ads have a click-through rate (CTR) of 0.7% on average. (WordStream)

We want you to succeed

At Alpha Click Consulting, we are passionate about your success. We go the extra mile to ensure your PPC campaigns are strategically designed, meticulously executed, and deliver measurable results. Partner with us today and unlock the full potential of PPC marketing for your business.